A good animated explainer video can do a lot. They’re quick, info-packed attention grabbers that can promote a product, service, idea, brand, or all at once. The question that businesses need to ask themselves is whether an explainer is the right video for them. To help guide the thinking process, here are a few signs that you would be best served by an animated explainer.
Your Business is Process-Based
One of the things that explainers are best for is walking through the steps of a process. Rather than getting bogged down in a wordy voiceover or a flood of text, an explainer’s animated style allows you to speak just as clearly with your visuals as with your copy. Animation also allows you more freedom to get creative with how you represent your process. In a live-action video, you might have to show each aspect of the process individually, but with animation you can show everything at once, represent things concretely or abstractly, and totally customize the way you tell your story.
You’re Introducing a New Product
Explainers can make great product videos. In this case, rather than walking through a process, the video is explaining your product’s features. A product explainer acts simultaneously as an educational piece and a highlight reel. It conveys all of the important information on what your product is and how it is used, all while pumping up the viewer to make the purchase.
You Want to Articulate a Complex Idea
When script drafts get wordy, that can be a sign that an animated explainer would be a good fit. Firstly, using animation opens up endless possibilities to convey ideas visually. Some concepts are best understood by seeing them represented. And when you’re using animation, you don’t have to worry about the feasibility of pulling off the visuals. Anything is possible. Plus, one of the main functions of animated explainers is to simplify, simplify, simplify. A complicated and abstract idea can suddenly be condensed and represented in straightforward visuals that are easy to digest.
You Need to “Educate” Your Audience
Some businesses need to be constantly informing and updating their audience. The simple laid-out style of an animated explainer creates the perfect format to educate viewers on any subject, in anything from 30-second quick facts videos to 5-minute deep dives.
An animated explainer is a versatile marketing material. The only step left after determining if your business needs one is finding a style that suits your brand. From there, it’s a simple process to your finished product. And we can say from personal experience, a lot of clients’ favorite work of ours is our animated explainers.
Written by Stephen Kipp | Head Writer
